Stop customers from leaving your website because of poor website design. You can stop that from happening and keep those customers right there on your website. How can you do that? Here are 5 tips to improve your website design so you keep your customers on your site and keep them coming back.

Tip Number 1. The first method is to make sure your typography of your content is suitable. Make sure your lines are spaced out accordingly to the text and sentence structure. Check your font and font size that you are using. You may like using a 10-Pixel text in Times New Roman but is that big enough for all to read. Do you have to strain to read the text? If so increase the text size and maybe change the font. As we get older our eyes are not like they use to be so make sure your font size, font style, and sentence spacing is easily readable.

Tip Number 2. Reduce large images so your web pages load quickly. There is nothing more bothersome than to have to wait on images and graphics to load before the entire website displays. Make sure the important parts of your website loads quickly so you do not lose visitors. Some say a website should load within 15 seconds. After this time, people tend to get disinterested in the site and click off the site. Continuously check your website design for loading time as you are building your website.

Tip Number 3. Content sells a product or service. Updated content will sell your product and service repeatedly. Your website design should include relevant content for the visitor and for search engine optimization. The search engines love content and they love fresh content that is relevant to your keywords. Be sure to break the content up and do not write a paragraph a page long. You are not writing a high school report you are writing website content for your internet visitors. Break the content up by using short paragraphs and white space. It is easier for the reader to read.

Tip Number 4. Have a simple and clear navigation area. A good website design will have a navigation area for the internet visitor that will take them from one place to the next in the website. Test the links to make sure they are directing the visitor to the right page and most importantly are working. The navigation links should be easily read. That means the text size, font size, and color should be distinguishable from the rest of the content. If it is hard to read people will leave the site. In addition to the navigation for navigating throughout the site include a "contact" or "about us" link to your navigation area. This gives creditability to your website. People want to be able to contact someone if they have a question or something is wrong. They also like to read about the business owner. What the business owners credentials are and a little about the business. This builds relationships and people buy more from people they have a relationship with.

Tip Number 5. This last tip involves testing your website. What do I mean by testing your site? I mean to test it out like you are the internet visitor. Whatever HTML editor or program you use to design your website you should be able to click on a button to preview your website in a web browser just how it would look on the World wide Web. Test the links to make sure they direct you to the information that they pertain to and you instructed. Pay close attention to your load time, and your layout of your website. Is the content easy to read and understand? How does my graphics look? Are they overwhelming? Is the color scheme of my website off and not matching the feel of my website style? Are my paragraphs justified properly and is all spelling correct?

These tips above will help you in your website design process to ensure a professional appearance of your internet business. Step back and look at your website from your customers perspective and ask yourself is this a site that I trust to provide me with the type of service or product, I need. If you answer yes then you have completed a successful website design and if you answer no just go back and correct it until you get it right. Remember Rome was not built in a day.